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Brand Media Strategy: Integrated Communications Planning in the Digital Era Antony Young
Publisher: Palgrave Macmillan

PR, media, planning, branding and advertising strategies now go hand in hand more than ever all part of a greater communication strategy. Focus on outcomes, not outputs by setting the right communications goals. Pay attention to each area of exposure (paid media, traditional, owned media, etc.) and implement the new content strategy. The importance of How the digital era has bypassed demographics and online search is now the most important medium in advertising. This presentation provides an analysis of the evolving operating model of communication agencies in the digital social era, along with assessment and. New York, NY: Palgrave Macmillan. All stakeholders need to be part of a media discussion: the brand, account management, account planning, creative, digital and media teams. Increase Referrals and Web Traffic with Social Media Strategies. Home Depot's social-media strategy pays off. Posted by Linda Fanaras on May 06, 2013. Product DescriptionFrom YouTube to Facebook to the iPhone, today's media landscape offers more tools and platforms for the savvy marketer than ever before. Do you know where to find a new Brand Media Strategy: Integrated Communications Planning in the Digital Era (Advertising Age) product that will include an exceptional price starting at ? Translate Make integration real and have it work effectively. Request a Reprint of this It should be part of the integrated planning process. Brand media strategy: Integrated communications planning in the digital era. Brand and reputation management have now become extremely personal and immediate. But maybe it is now time for the He recently published "Brand Media Strategy," a Palgrave MacMillan and Advertising Age publication offering strategies for communications planning in the Google and Facebook era. Brand Media Strategy explains how the rules of engagement have changed and Digital expertise has moved to the center of planning.